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Shiseido Tallies Its Loses and Its Blessing

More than 300 store locations are destroyed by the tsunami.

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By: TOM BRANNA

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Shiseido executives estimate that the 200 to 300 stores destroyed by last month’s tsunami comprise no more than about 1% of Shiseido’s total sales points in Japan. Still, the disaster will translate into 3 billion yen, or $35.7 million, in lost sales and 1.5 billion yen, or $17.9 million, in extraordinary losses for the company for the fiscal year concluded March 31, 2011. The company will announce results next month, but sales are now seen co...

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